How to Deactivate Google Ads for Your Chiropractic Clinic

Running Google Ads is a common way for chiropractic clinics to attract local patients. But there are times when you might want to stop these ads—whether you’re pausing for budget reasons, changing your marketing strategy, or no longer seeing a return on investment. Deactivating your Google Ads doesn’t have to be complicated. In this guide, you’ll learn how to properly turn off or cancel your campaigns without affecting your account unnecessarily.

Reasons Chiropractors Might Want to Deactivate Google Ads
Chiropractors often rely on Google Ads to bring in new patients, but there are valid reasons to deactivate or pause these campaigns:

• Low Return on Investment (ROI): If your ads aren’t converting into appointments, it’s wise to stop spending until you reassess your strategy.
• Seasonal Slowdowns or Overbooking: Some clinics pause ads when they’re already booked out or during slow seasons.
• Switching to Organic Marketing: You may be transitioning to SEO, social media, or referral-based marketing and want to reduce ad spend.
• Business Restructuring or Relocation: If you’re moving, rebranding, or modifying your services, pausing ads avoids misdirected leads.
• Incorrect Campaign Setup: Ads targeting the wrong audience or keywords can burn budget fast. Deactivation gives you time to correct issues.

How to Pause or Remove a Google Ads Campaign
If you want to stop your ads temporarily or permanently, Google Ads gives you two main options: pausing a campaign or removing it entirely.

To Pause a Campaign:

1. Sign in to your Google Ads account.
2. In the left-hand menu, click “Campaigns.”
3. Locate the campaign you want to stop.
4. Click the status toggle next to the campaign name.
5. Select “Pause.”

Pausing keeps your settings, ads, and performance history intact, so you can restart later without rebuilding the campaign.

To Remove a Campaign:

1. Follow the same steps to reach your Campaigns list.
2. Check the box next to the campaign.
3. Click the Edit dropdown.
4. Choose “Remove.”

This stops the campaign permanently, but the historical data is still viewable in reports. Removed campaigns cannot be restarted—you’ll need to recreate them if needed later.

How to Cancel a Google Ads Account (If Needed)
If you’re no longer planning to run any ads at all, you can cancel your entire Google Ads account. This is different from pausing or removing individual campaigns.

Steps to Cancel Your Google Ads Account:

1. Log in to your Google Ads account.
2. Click the Tools & Settings icon (wrench) in the top right.
3. Under “Billing”, choose “Settings.”
4. Scroll down and click “Cancel my account.”
5. Follow the on-screen prompts to confirm cancellation.

Important Notes:

• You’ll still have access to your account and historical data.
• Any unused account balance will be refunded automatically.
• If you want to advertise again in the future, you can reactivate the account.

Canceling your account is ideal only when you’re completely done with Google Ads. Otherwise, pausing campaigns is a safer and more flexible option.

What Happens After Deactivation
Once you pause or cancel your Google Ads campaigns or account, here’s what to expect:

• No More Charges: Google will stop billing you for ads immediately after deactivation or cancellation.
• Ads Stop Showing Instantly: Your ads will stop appearing on Google Search, Maps, YouTube, and partner websites within minutes.
• Performance Data Remains Accessible: You can still log in to view impressions, clicks, conversions, and other metrics from past campaigns.
• Quality Score and History Are Preserved: If you only paused your campaigns, you won’t lose past performance history. This helps if you reactivate later.
• No Penalty for Stopping: Deactivating or canceling doesn’t hurt your account’s standing with Google.

Alternatives to Paid Ads for Chiropractors
If you’re stepping away from Google Ads, you can still attract patients through other marketing channels that are often more cost-effective in the long run:

1. Local SEO:
Optimize your Google Business Profile, website, and local directories. Appearing in local search results for terms like “chiropractor near me” can generate steady traffic without ongoing ad spend.

2. Content Marketing:
Publish blog posts or videos on common patient concerns—back pain, posture tips, or spinal health. This builds authority and improves organic rankings.

3. Email Marketing:
Stay connected with past and prospective patients through newsletters, appointment reminders, and wellness tips.

4. Social Media Marketing:
Use platforms like Instagram, Facebook, and TikTok to post educational content, patient testimonials (with permission), or behind-the-scenes updates from your clinic.

5. Community Engagement:
Attend or sponsor local health fairs, sports events, or offer free posture screenings. Offline engagement builds trust and local visibility.

Conclusion
Deactivating Google Ads for your chiropractic clinic is simple, but managing PPC effectively takes strategy. If you’re looking to optimize or relaunch your advertising with better results, we can help. Need expert chiropractor PPC services? Contact us today to boost your online visibility and attract more local patients.