For chiropractors looking to attract more local patients, visibility is everything. While a well-optimized Google My Business (GMB) profile helps your clinic appear in local search and Maps results, combining it with Google Ads gives you even more control over your online reach. Using PPC (pay-per-click) advertising, you can promote your GMB listing directly to people searching for chiropractic services in your area.
This guide explains how to advertise your GMB profile through Google Ads, with a focus on maximizing local traffic, generating calls, and driving new patient bookings.
What Is Google My Business and Why It Matters for Chiropractors
Google My Business (GMB), now part of Google Business Profile, is a free tool that lets chiropractors manage how their practice appears in Google Search and Maps. It includes key business details like your clinic’s name, location, phone number, business hours, photos, and patient reviews.
For chiropractors, GMB is essential for local discovery. When someone searches for “chiropractor near me” or “back pain relief [city],” your GMB listing helps you show up in the local pack—the set of map listings shown above organic results. This is valuable real estate, especially on mobile devices.
GMB also supports direct actions like:
- Click-to-call
- Request directions
- Visit website
- Book appointments (if integrated)
By promoting your GMB listing with Google Ads, you can amplify its visibility and drive more high-intent local traffic. The ads can appear above organic listings and include location extensions, which pull your GMB data directly into your ad.
When done right, this approach connects local searchers with your practice at the exact moment they’re ready to book.
Setting Up Google Ads to Promote Your GMB Listing
To promote your GMB listing through Google Ads, you’ll need to connect your business profile and set up a campaign that targets local searchers. Here’s how chiropractors can do it step by step:
1. Link Your Google Ads and GMB Accounts
Start by ensuring your GMB (Google Business Profile) is verified and linked to your Google Ads account. In Google Ads:
- Go to Ads & Extensions > Extensions
- Click the “+” and select Location Extension
- Link your GMB account or choose from profiles you manage
This allows your business address, phone number, and directions link to appear in your ads.
2. Choose the Right Campaign Type
For local promotion, chiropractors typically benefit from:
- Local Campaigns: Optimized for visits, calls, and directions. Google automates much of the targeting.
- Search Campaigns: Manual control over keywords, ideal for high-intent searches like “chiropractor near me.”
- Performance Max Campaigns: Broader reach across multiple Google networks, including Maps and YouTube. Includes local targeting options.
3. Set Location Targeting
Focus your ads on a specific radius around your clinic—usually 5–10 miles, depending on your market. This ensures only users in your service area see your ads.
4. Create Local-Focused Ad Copy
Include keywords like:
- “Chiropractor in [City]”
- “Walk-in Chiropractic Clinic Near You”
- “Same-Day Appointments Available”
Mention local landmarks, zip codes, or neighborhoods to make the ads more relevant.
5. Use Call and Map Extensions
With location extensions active, users can call your clinic or get directions directly from the ad—especially useful on mobile devices.
Best PPC Strategies to Boost GMB Performance
Once your campaign is set up, implementing smart PPC strategies can increase both visibility and conversions from your Google My Business listing. Here’s how chiropractors can make the most of local PPC:
1. Use Location Extensions Effectively
Location extensions pull in your GMB details—like your clinic’s address and phone number—into your ad. This improves credibility and gives searchers immediate access to directions or a click-to-call option. These extensions also help improve ad rank without raising your bid.
2. Bid on Branded and Service-Intent Keywords
Don’t just target generic terms. Include:
- Your clinic’s name (for brand protection)
- Specific services: “sports chiropractor,” “pediatric chiropractor,” “back pain treatment [city]”
- Intent-based searches like “chiropractor open now” or “walk-in chiropractor near me”
These terms show strong purchase intent and drive higher-quality traffic.
3. Focus on Mobile and Call-Driven Conversions
Since many local searches happen on mobile, enable call extensions and schedule them during business hours. This allows patients to call directly from your ad, skipping the website altogether.
4. Schedule Ads for Peak Clinic Hours
Show your ads when your office is open and can answer calls or take appointments. Use ad scheduling in Google Ads to limit your campaigns to specific days and hours.
5. Refine Ad Copy with Local Value Propositions
Highlight what sets your clinic apart in your area:
- “Same-day adjustments available”
- “Located next to [landmark]”
- “Serving [neighborhood] for 10+ years”
These small local touches can significantly improve click-through rates.
Tracking Results and Optimizing for Better ROI
To make the most of your PPC efforts, chiropractors must track how Google Ads and GMB are performing together. This allows you to identify what’s working, fix what isn’t, and maximize your return on ad spend.
1. Monitor Key Local Actions
In Google Ads, when using location extensions or Local campaigns, you can track:
- Clicks to call
- Requests for directions
- Website visits from the ad
- Store visits (available for eligible businesses with enough location data)
These are valuable indicators of local intent and patient interest.
2. Enable Conversion Tracking
Set up conversion actions that matter to your practice, such as:
- Calls from ads or your website
- Form submissions
- Online appointment bookings
Use Google Tag Manager or call tracking tools to measure these interactions accurately.
3. Review Performance by Location
If you’re targeting multiple zip codes or neighborhoods, break down performance by area. Shift budget toward regions delivering the best results and reduce spend on low-performing zones.
4. Test and Optimize Regularly
Continuously test ad copy variations, call-to-action phrases, and keyword sets. Monitor CTR (click-through rate), CPC (cost per click), and conversion rate weekly to identify trends.
5. Use Google Business Insights Together with Ads Data
Inside your GMB (Business Profile) dashboard, check how users found your profile—search terms, actions taken, and peak viewing times. Pair this with your Ads data to optimize campaign timing and keyword targeting.
By actively monitoring performance and making data-driven adjustments, you can ensure your ads consistently drive qualified leads and appointments to your chiropractic practice.
Conclusion
For chiropractors aiming to grow their local patient base, advertising your Google My Business listing through Google Ads is one of the most effective PPC strategies available. It puts your clinic in front of high-intent searchers at the moment they’re looking for care—and lets them take immediate action, whether it’s calling, booking, or visiting.
By linking your GMB profile, using location and call extensions, targeting local keywords, and continuously tracking performance, you turn your business listing into a powerful lead generation tool. The key is pairing the visibility of Google Ads with the trust-building elements of your GMB profile—local reviews, accurate contact info, and a clear presence in your community.
If done right, this combination drives real ROI and brings more patients through your doors.
